Context
The skincare brand needed a commerce experience that felt educational, premium, and helpful before asking visitors to buy.
E-Commerce Development
Fat Cow Skincare - D2C Beauty E-Commerce Website
An editorial skincare storefront built around concerns, ingredients, and trust.
Type: D2C E-CommerceStack: Shopify / WooCommerce / CustomMarket: International (USD)
Challenge
Beauty commerce needs product clarity, ingredient confidence, mobile speed, and proof. The site also needed a quiz-style discovery path.
Solution
Avlys delivered a D2C storefront with editorial product sections, skin concern quiz direction, ingredient transparency, proof sections, mobile-first build, and SEO.
Visual Proof
A designed view of the system Avlys delivered.
These visuals are clean representative mockups of the project system, not fabricated client screenshots. Real labels and project context stay in HTML for quality and accessibility.
Detail View
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Workflow View
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Scope
What was delivered.
01
Editorial storefront
02
Skin concern quiz flow
03
Ingredient transparency sections
04
Mobile-first commerce UX
Process
Step 01
Mapped the user journey, operating workflow, and conversion or handoff points.
Step 02
Defined the information architecture, system rules, and implementation plan.
Step 03
Built the interface, integration layer, content structure, and launch-ready handoff.
Step 04
Reviewed performance, responsiveness, QA issues, and post-launch support needs.
Outcomes
Outcome 01
A more guided shopping experience for skincare buyers.
Outcome 02
Better product confidence through ingredient and proof content.
Outcome 03
Improved mobile browsing for D2C traffic.
Outcome 04
A structure that supports education-led conversion.
Related Work
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