Context
The skincare brand needed a commerce experience that felt educational, premium, and helpful before asking visitors to buy.
E-Commerce Development
Fat Cow Skincare - D2C Beauty E-Commerce Website
An editorial skincare storefront built around concerns, ingredients, and trust.
D2C E-Commerce · Shopify / WooCommerce / Custom · International (USD)
Challenge
Beauty commerce needs product clarity, ingredient confidence, mobile speed, and proof. The site also needed a quiz-style discovery path.
Solution
Avlys delivered a D2C storefront with editorial product sections, skin concern quiz direction, ingredient transparency, proof sections, mobile-first build, and SEO.
Delivered.
Editorial storefront
Skin concern quiz flow
Ingredient transparency sections
Mobile-first commerce UX
Outcomes.
A more guided shopping experience for skincare buyers.
Better product confidence through ingredient and proof content.
Improved mobile browsing for D2C traffic.
A structure that supports education-led conversion.
How it was built.
01
Mapped the catalog, checkout flow, and the trust points buyers need before paying.
02
Designed the storefront structure, product presentation, and merchandising sections.
03
Built the catalog, cart, checkout, and payment integration with speed work included.
04
Verified the purchase flow end to end and set up the store for ongoing campaigns.
Book a strategy call.
30 minutes, engineers on the call, no deck. We’ll map your workflow and tell you honestly whether AI pays back - and what a fixed-price pilot would look like.
Or tell us about the project
We reply within one business day.